Valentin Barré, Digital Marketing

I drive marketing performance by combining creative work, commercial activation and KPI analysis.

About me

I design, launch and optimise digital experiences: from content creation to acquisition, including SEO, e-commerce and performance analysis.

Currently Digital Marketing Assistant at Ceva Animal Health, a global animal health company, alongside my Master’s in Digital Marketing & Management at Efrei Bordeaux.

I build AI into the way I work to speed up production and analysis, while staying in charge of the strategy and the quality of every deliverable.

What I do

• Create (Creative & content) : Content that stops the scroll. Reels, social visuals and ad creatives, adapted to every format and every brand.
• Activate (Activation & acquisition) : The right message, in front of the right people. Paid campaigns, e-shops and emailing: I launch and optimise, from targeting to conversion.
• Measure (Analysis & steering) : Every campaign feeds the next one. I track KPIs, compare creatives and adjust campaigns based on the data.
• Automate (Automation & AI) : Saving time without cutting corners. JSX scripts for After Effects, faster content variations and reporting with AI: I frame, test and sign off every deliverable.

Experience

Digital Marketing Assistant, Ceva Animal Health (2025-2027)

A global animal health company operating in more than 110 countries. I work across eight brands in the portfolio: FELIWAY, ADAPTIL, DOUXO, Vectra, Prozym, Pet Phos, Dermavet and Biogenix.

• Acquisition & digital campaigns : Helping roll out Meta, Google and other paid campaigns for the brands in the portfolio.
• Creative & content : Designing and adapting static and video content for social media, ad campaigns and e-commerce activations.
• E-commerce & CRM : Setting up promotional operations, Shopify content and email campaigns.
• Blog & editorial : Coordinating corporate articles from translation and agency through to publication, and creating the cover visuals.
• Performance & optimisation : Performance analysis, reporting and data-driven optimisation of content and activations.

Communication & Digital Marketing Officer, SOH Rénovation (2024-2025)

A Bordeaux renovation group made up of three companies: SOH Rénovation, SOH Plomberie and SOH Électricité. I was in charge of their digital presence.

• Website redesign & SEO : Full redesign of the main website and creation of two sites for the plumbing and electrical divisions, with rewritten content and local SEO: target queries moved from page 2 to page 1 of Google, sometimes into the top 5.
• Acquisition & campaigns : Optimised the existing Google Ads campaigns and created two new ones, Performance Max and long-tail Search: more clicks, a lower cost per conversion and more quote requests.
• Content & social media : Editorial calendar, photo and video coverage of job sites, reels and customer interviews: +39% Instagram followers, a Facebook page grown from zero to 285 followers, a reel with 230,000 views and a LinkedIn presence aimed at referral partners.
• Automation & reporting : Local articles published every day across the three sites, generated with AI then reviewed one by one: little traffic on their own, but a real boost to internal linking. Cross-checked tracking in Google Ads, Analytics and Search Console.

Projects

Villa Carat · Digital strategy (2026)

B2B corporate retreat venue in northern France. A 360° digital audit followed by a concrete action plan to structure its online presence and lead generation.

Château Villa Bel-Air · Digital communication (2025)

Family-owned wine estate in Saint-Morillon, AOC Graves. A digital communication strategy built in a team of two during my Bachelor’s: brand repositioning, content plan and awareness goals to win over a new generation of wine lovers.

COTS · Call of the Sea · Brand content (2025)

Eco-friendly surf fashion brand, handmade in Portugal. A brand content strategy built in a team of two during my Bachelor’s: brand audit, competitive analysis and content plan to grow awareness within an engaged community.

Tools

Meta Ads Manager, Google Ads, LinkedIn, Canva, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Adobe Lightroom, Shopify, Brevo, Bloomreach, Google Analytics 4, Google Search Console, Emplifi, ChatGPT, Claude, Notion, Monday.com

Contact

valentin03.barre@gmail.com · LinkedIn · CV